Unit 4 Brand Loyalty Discussion

Unit 4 Brand Loyalty Discussion

 
You have two separate discussions in this unit. Although you do not have an assignment due in this unit, you can get a head start on the next upcoming Assignment by going to the Unit 4 Looking Ahead section.



Discussion 1: Marketing Challenges



Access the ASG email simulation:



Discussion 2: Brand Loyalty



You read about brand how to create brand loyalty.




Now discuss how you could create brand loyalty among the existing and future customers of a natural premium pet food, PremiumPets I (PPI).
What could you do to specifically promote the PPI dog food?
Based on your reading, how could you personalize the marketing to target customers of the dog food line of PPI?




Explanation & Answer length: 300 Words



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