Rhetorical Analysis Essay of Super Bowl Commercial.

Rhetorical Analysis Essay of Super Bowl Commercial.

  

Super Bowls Commercials are ads featured in the U.S. television broadcast of the Super Bowl, the National Football League championship game. Super Bowl advertisements are well known because of their surreal humor, unpredictability, and cinematographic quality. The Super Bowl commercials phenomenon results from the game’s ability to attract high viewership and demographic reach. For example, in 2015, Super Bowl XLIX attracted a staggering viewership of 114.4 million viewers in the United States.

What constitutes an amazing Super Bowl Commercial?

 	
Entertaining and memorable.

Super Bowl ads must be peculiar and can be ingrained in the viewers' minds long after the game. The production quality should be high and provide comical relief to the viewers.  This means the ads should be entertaining.

 	
Relevant to the audience.

The commercials should also resonate and be relevant to the audience. Therefore, you have to ensure your target market is among the viewers of Super Bowl commercials. Great Super Bowl ads use celebrities and animations for advertising their products. This is because they can attract the attention of viewers. A vast majority of the audiences are affiliated with certain celebrities and animation, making the commercial resonate with them. Qualities of celebrities that are worth considering include recognition and values. It is important that the celebrities you use convey values that you would associate your brand with.

 	
It should be able to sell.

The most successful Super Bowl ads sell commodities. Therefore, these commercials should successfully attract people to procure the products they are advertising.

 	
It should be rooted in a superior strategy.

Great commercials are rooted in a superior strategy. Besides the point of execution of the commercial, it has to have a core message being conveyed. More importantly, does the message aid in fortifying or weakening the brand? You must identify a potential problem for your target market and provide solutions. For example, Hyundai’s ad visually demonstrated how their car can park. I am sure this is captivating to the majority of viewers.

 	
It should stay on top of trends.

Great Super Bowl ads make use of themes that they focus on. These themes are based on what is currently popular. The key to a great commercial must be storytelling, whether you use celebrities or animations.

 	
It should make use of social media.

It is not enough to rely on a Super Bowl commercial to make your ad great. Big brands use supporting campaigns on social media to foster awareness of their products and services.

What is the purpose of a super bowl commercial?

 	
Building awareness

Advertisers make use of super bowl commercials as a means of building awareness for their products. They also try to provide buzz around the commercials so that they may gain additional exposure.

 	
Empowerment of the consumer

Every year there is an increase in the number of financial brands involved in Super Bowl ads, not just traditional brands. This, therefore, means the information base of consumers is increased more than ever before. Consumers have the power to make informed decisions.

 	
Entertainment

The Super Bowl commercials are humorous, serious, and have heartfelt sentiments. The ads are supposed to lighten up the mood of the viewers. Life, in general, can be tough, exhausting, and draining. The ads enable the viewers to relax and enjoy the moment.

 	
To increase sales.

One of the major benefits of Super Bowl commercials is to have an increased return on investment. This is by considering how costly the Super Bowl ads are. A Super Bowl ad will easily cost up to $5 million. Therefore, a return on investment should be guaranteed.

 

What explains the continuing appeals of Super Bowl Commercials?

Super Bowl ads continue to appeal to advertisers predominantly because of the large viewership they attract. It remains one of the few programs where the viewers do not skip ads. This ensures the advertisers have a massive captive audience, a rare phenomenon considering people are distributed among various streaming services. It also gives advertisers an opportunity for storytelling in their commercials, as they are not limited by short ad formats and elusive viewer attention.

Through storytelling in ads, advertisers can strike an emotional bond with consumers. Due to the unlimited ad format, advertisers take this opportunity to educate and provide information as to why their products are superior.

Super Bowl ads also have a cultural experience attached to them. In fact, recent studies show they are the most imperative aspect of the event. There are a lot of viewers who are not fans of the game but join in because of the commercials. This means the ads have an additional ingredient; they may be educative, entertaining, and coupled with a surreal humor that is irresistible to the viewers.

Super Bowl ads generate buzz around the products they are advertising. Some brands, for example, release ads before the game. This generates euphoria and anticipation among the viewers. Some Super Bowls ads have also evolved in their execution; some are like mini-movies complete with Hollywood stars.

 

Super Bowl commercials are a great deal in the advertising industry. Great Super Bowl ads can be summarized by six important principles that include:

 	
Emotions
 	
Stories
 	
Credibility
 	
Concreteness
 	
Unexpectedness
 	
Simplicity

A combination of these six principles will ensure a successful ad. The motive of every advertiser is to increase the returns of the product they are advertising. This explains why they are willing to pay upwards of $500 million dollars. It is primarily based on return on investment. It is, therefore, imperative to understand what an excellent Super Bowl commercial encompasses. Every commercial should be deliberate in capturing the attention of viewers. This then culminates in monetizing the attention and reaping benefits.