Privacy policies of firms discussion

Privacy policies of firms discussion

 
Discussion Prompt:



As more firms practice relationship marketing and develop customer databases, privacy issues are emerging as an important topic. Consumers and public interest groups are scrutinizing—and sometimes criticizing—the privacy policies of firms and raising concerns about potential theft of online credit card information or other potentially sensitive or confidential financial information. Others maintain online privacy fears are unfounded and that security issues are as much a concern offline. They argue that the opportunity to steal information exists virtually everywhere, and it’s up to consumers to protect their interests.



Answer the following statement above by picking either one of the following:




Privacy is a bigger issue online than offline
Privacy is no different online than offline




The minimum word count for this paper is 500 words single spaced, but can exceed 500 words. The paper also needs to have 3 different trusted sources with in-text citations of those trusted sources referenced within the paper.



An Abstract is not required.



Discussion Prompt: As more firms practice relationship marketing and develop customer databases, privacy issues are emerging as an important topic. Consumers and public interest groups are scrutinizing—and sometimes criticizing— the privacy policies of firms and raising concerns about potential theft of online credit card information or other potentially sensitive or confidential financial information. Others maintain online privacy fears are unfounded and that security issues are as much a concern offline. They argue that the opportunity to steal information exists virtually everywhere, and it’s up to consumers to protect their interests. Answer the following statement above by picking either one of the following: • Privacy is a bigger issue online than offline • Privacy is no different online than offline The minimum word count for this paper is 500 words single spaced, but can exceed 500 words. The paper also needs to have 3 different trusted sources with in-text citations of those trusted sources referenced within the paper. An Abstract is not required. Rubric: (Zoom in to see better) Book: http://socioline.ru/files/5/283/kotler_keller_-_marketing_management_14th_edition.pdf Can reference from this book and find two or more trusted sources. ...
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