Marketing Management Physical Distribution Activities

Marketing Management Physical Distribution Activities

 
Description



Marketing Management Physical Distribution



Activity I:  Physical  distribution has a special relationship to marketing.  What is the  nature of the relationship between logistics and marketing, and why is  it growing in importance? 



Activity II:  Pick any three customer fulfillment models from Figure 4.9 and:



a. Explain how the network operates.



b. Identify its advantages.



c. Identify its disadvantages.



d. Identify the type of market in which this model would work best.