Creative Thinking for Advertising Assignment Discussion Paper help

Creative Thinking for Advertising Assignment Discussion Paper help

 
Assignment 1：
Please write a few lines about chapter one in the PDF document “how to get ideas and what is an idea”I uploaded.  Tell me what stood out to you, and any thoughts/personal reflections you have on the content.  5-7 sentences is the expected length.



Assignment 2：
We defined an "idea" as nothing more nor nothing less than a new combination of old elements.
Ponder this definition.  What does this mean about the originality of ideas?  Is there such a thing?  Can an idea truly be original?  Why?  Why not?  Mark Twain certainly doesn't think so - “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.”  Do you agree?



Here's an interesting (and very brief) article on the topic to make you ponder a little bit more! https://www.bbc.co.uk/bitesize/articles/z78x2sg (Links to an external site.)



This is also a class material you can use in the answers.
https://www.loom.com/share/1768f27535cb4a70bc599c58b4d9aef3



Assignment 3：
Read the pdf document “theories of creativities”
After the posted article about the 5 theories of creativity, chew them over.
For this class, frankly, we don't focus on the theories, because I prefer to focus on actual steps and tools that can help us grow creatively.  But, it IS interesting to know the thoughts/theories/"science" behind creativity.
Digest the info on the 5 theories.  Now, choose the one that you agree with the most strongly and write a half-page single-spaced response about that theory and why you think it's the correct one.  Next, do the same but for the theory you agree with the least.
Please note that i am looking for close to a full, one-page single-spaced write-up, here.