Business and Finance Discussion Paper Assignment help

 
Question Description



I don’t know how to handle this Marketing question and need guidance.



Each question need to be answered within a minimum of 200 words, use in-text citations according to the references used. Include the reference below each answer. DO NOT delete the questions use the same format shown in the attached file to answer the questions and submit the same document. See attached file please!



MKT/441 Week 3 Discussion



Each question need to be answered within a minimum of 200 words, use in-text citations according to the references used. Include the reference below each answer. DO NOT delete the questions use the same format shown below to answer the questions and submit the same document.



First Message - Week 3 -- #1 Measuring Attitudes




Under what circumstances would marketers want to measure a person’s attitudes? Explain your answer. (minimum 200 words answer)





What are the advantages of conducting interviews in person rather than by phone? What are the disadvantages? (minimum 200 words answer)





What are the differences among mail, fax, e-mail, and web-based surveys? (minimum 200 words answer)




2nd Message Week 3 -- #2 Scales




How do market researchers utilize scales to establish quantifiable measures of subjective and abstract concepts? (minimum 200 words answer)





Discuss general types of scaling, such as uni-dimensional and multidimensional scales, nominal and ordinal scales, or interval and ratio scales. (minimum 200 words answer)




 



3rd Message Week 3 - #3 Sampling




What is the difference between a nonprobability sample and a probability sample? (minimum 200 words answer)





What are the different uses of random, stratified, and cluster sampling? (minimum 200 words answer)
 




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